Kwesi Amewuga Releases Music Video For 'Let It Go' Single

Ghanaian musician Kwesi Amewuga today releases the official music video for his new single, "Let It Go," marking his first musical output for 2023. The video debuts on the YouTube platform, aiming to bring visual context to a track deeply rooted in the artist's personal history.

The direction of the music video is handled by GodEditor, a figure gaining prominence within Ghana's visual arts sector for his distinctive narrative style and technical execution in cinematography. His involvement suggests a focus on high-quality visual storytelling to complement the song's themes.

Production for the "Let It Go" single is credited to BlackBerry Beat. Industry observers note Amewuga's developing signature style, which combines high-tempo musical arrangements with lyrics addressing serious personal and social issues. This track specifically references the artist's formative years and the adversities encountered navigating life on the streets.

Sources familiar with Amewuga's work indicate that "Let It Go" offers an authentic portrayal of his past struggles. The lyrical content is described as candid, moving beyond typical music themes to provide a more profound, autobiographical narrative. This approach aligns with a growing trend among some emerging West African artists who use their music as a vehicle for social commentary and personal testimony.

This release strategically positions Amewuga early in the year, setting a clear trajectory for his artistic endeavours in 2023. The song's fusion of energetic soundscapes with reflective, experience-based lyrics serves to differentiate him within Ghana's competitive and rapidly evolving music landscape. Analysts suggest that by grounding his work in genuine personal experience, Amewuga aims to build a connection with audiences seeking substance and relatability in music.