Bad Bunny To Headline Apple Music Super Bowl LX Halftime Show

Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show on Sunday, Feb. 8, 2026, at Levi’s Stadium in Santa Clara, California, the NFL, Apple Music and Roc Nation said. The game will air on NBC.

The Puerto Rican artist, a three-time Grammy winner, said the performance was for “my people, my culture, and our history,” adding in Spanish that fans should “tell your grandmother we will be the Super Bowl halftime show.”

Shawn “JAY-Z” Carter, whose Roc Nation advises the NFL on the show, said Bad Bunny’s work for Puerto Rico was “truly inspiring.” Jon Barker, the NFL’s senior vice president of global event production, said the singer’s ability to bridge “genres, languages, and audiences” made him a natural choice.

Oliver Schusser, Apple’s vice president of Music, Sports and Beats, said Apple Music has worked closely with Bad Bunny for years and expects an “unforgettable” show. Apple Music Radio hosts Zane Lowe and Ebro Darden plan a discussion about the announcement at 09:30 a.m. ET on Monday, Sept. 29.

The telecast will be produced by DPS with Roc Nation and Jesse Collins as executive producers, and directed by Hamish Hamilton, the NFL said. Roc Nation remains the strategic entertainment adviser for the live performance.

Apple Music’s multiyear partnership with the NFL began in 2023 and has coincided with multiple Emmy honors for recent halftime shows. The Apple Music Super Bowl LIX show starring Kendrick Lamar won Outstanding Music Direction in 2025, following awards and nominations for Rihanna (LVII), Usher (LVIII) and the 2022 ensemble (LVI).

Recent audiences underscore the show’s reach: the Apple Music Super Bowl LIX Halftime Show drew 133.5 million viewers, a record for the franchise, according to Roc Nation.

Super Bowl LX is scheduled for Feb. 8, 2026, Sunday, at Levi’s Stadium, with NBC broadcasting and Peacock streaming. It will be the stadium’s second Super Bowl and the Bay Area’s third.