Ghanaian Student Trio Launches Music Career With Debut Single 'Our Mind Dey'
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July 25, 2021
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CAPE COAST, Ghana – Three emerging artists from Ghana's University of Cape Coast (UCC) have transitioned from campus stage performers to recording artists with the release of their debut single, marking a significant step into the country's competitive music industry.
Jonni Maks, Chilling, and King Bello, collectively gaining traction within the university environment, launched their Afrobeat track "Our Mind Dey" across major digital platforms this week. The single, produced by Legend Rhaqesh, represents their first formal output aimed at a national and potentially international audience.
The trio's journey reportedly began gaining momentum after a standout performance during a talent event organised by their university residence, Casely Hayford Hall – widely known as Casford – during the 2020/2021 academic year. Casford Hall holds a prominent place in UCC's student life, often recognised for its vibrant culture and strong resident camaraderie. Sources close to the artists indicate the song itself serves as a tribute to this supportive environment, reflecting their experiences and appreciation for the hall's community.
"Our Mind Dey" enters an energetic Ghanaian music landscape currently dominated by Afrobeat, Afropop, and Highlife influences. The release signifies not only the artists' ambitions but also highlights the role universities can play as incubators for creative talent in Ghana.
A pivotal factor in their transition to a formal release was securing the backing of prominent Ghanaian blogger, GentleTheBlogger. Following their campus recognition, the blogger provided a crucial endorsement which evolved into a professional partnership, leading to the artists being signed to his GTB Music label. This move reflects a growing trend where digital media personalities and influencers are playing increasingly active roles in talent scouting and development within Ghana's entertainment sector.
The release under the GTB Music imprint provides the trio with a structured platform and industry connection often challenging for independent student artists to achieve. While balancing academic responsibilities at UCC, Jonni Maks, Chilling, and King Bello now face the task of promoting their work and building a listener base beyond their initial campus following.
The single's availability on digital streaming and download services makes it accessible globally, offering a test for the artists' appeal and GTB Music's promotional strategy in a crowded digital marketplace. The success of "Our Mind Dey" could potentially pave the way for further releases and establish the trio as noteworthy new voices in the Ghanaian Afrobeat scene.
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