Ghanaian gospel singer Celestine Donkor launched her seven-track Extended Play (EP) record, "Testimony Therapy," on Friday, featuring a roster of artists from across the African continent in a move aimed at broadening her audience reach.
The EP's release preceded the ninth edition of Donkor's annual "Celestial Praiz" concert, which was scheduled for March 6, 2022. The project initially debuted exclusively on Boomplay, a prominent music streaming service in Africa, for a two-week period before becoming available on other digital platforms.
Donkor's management, Dynamic Unlimited Incorporated, described the exclusive partnership with Boomplay as a strategic decision to capitalize on the platform's extensive user base and its established support network for African musicians. This approach highlights the growing trend of artists utilizing platform-specific exclusives to maximize initial impact and engagement within targeted markets.
"Testimony Therapy" showcases Donkor's commitment to pan-African collaboration, featuring partnerships with Nigerian artist Steve Crown, Kenyan singer Mercy Masika, Tanzanian artists Joel Lwaga and Angel Bernard, alongside fellow Ghanaian MOGmusic. This diverse lineup underscores a deliberate strategy to extend Donkor's musical ministry beyond Ghana.
"Celestine has already started making inroads into other countries," Donkor's management stated, acknowledging her established presence in Ghana. "In our bid to let others elsewhere experience her ministry, we need to move beyond our boundaries."
Industry observers note that such cross-border collaborations are increasingly vital for artists seeking wider recognition and market penetration across Africa's diverse linguistic and cultural regions. The EP format allows artists like Donkor to deliver a focused body of work, often serving as a bridge between larger album projects or, in this case, building anticipation for a major live event.
The production of the EP was handled by Shadrach Yawson, known as Shaa, and Joe Amoah, both respected figures in the Ghanaian music production scene. The tracks are described as aiming to deliver inspirational and uplifting messages centered on faith and testimony.
The release of "Testimony Therapy" was positioned to generate interest and momentum ahead of the "Celestial Praiz" concert, a significant event in Ghana's gospel music calendar.
The EP's release preceded the ninth edition of Donkor's annual "Celestial Praiz" concert, which was scheduled for March 6, 2022. The project initially debuted exclusively on Boomplay, a prominent music streaming service in Africa, for a two-week period before becoming available on other digital platforms.
Donkor's management, Dynamic Unlimited Incorporated, described the exclusive partnership with Boomplay as a strategic decision to capitalize on the platform's extensive user base and its established support network for African musicians. This approach highlights the growing trend of artists utilizing platform-specific exclusives to maximize initial impact and engagement within targeted markets.
"Testimony Therapy" showcases Donkor's commitment to pan-African collaboration, featuring partnerships with Nigerian artist Steve Crown, Kenyan singer Mercy Masika, Tanzanian artists Joel Lwaga and Angel Bernard, alongside fellow Ghanaian MOGmusic. This diverse lineup underscores a deliberate strategy to extend Donkor's musical ministry beyond Ghana.
"Celestine has already started making inroads into other countries," Donkor's management stated, acknowledging her established presence in Ghana. "In our bid to let others elsewhere experience her ministry, we need to move beyond our boundaries."
Industry observers note that such cross-border collaborations are increasingly vital for artists seeking wider recognition and market penetration across Africa's diverse linguistic and cultural regions. The EP format allows artists like Donkor to deliver a focused body of work, often serving as a bridge between larger album projects or, in this case, building anticipation for a major live event.
The production of the EP was handled by Shadrach Yawson, known as Shaa, and Joe Amoah, both respected figures in the Ghanaian music production scene. The tracks are described as aiming to deliver inspirational and uplifting messages centered on faith and testimony.
The release of "Testimony Therapy" was positioned to generate interest and momentum ahead of the "Celestial Praiz" concert, a significant event in Ghana's gospel music calendar.
"Testimony Therapy" EP Tracklist:
TESTIMONY (Acoustic)
PRAISE HIM ft. Joel Lwaga (Tanzania)
YOU ARE WORTHY
THEY THAT WAIT ft. Mercy Masika (Kenya)
IT IS GOD ft. Angel Bernard (Tanzania)
NO ONE ft. Steve Crown (Nigeria)
TESTIMONY REMIX ft. MOGmusic (Ghana)
PRAISE HIM ft. Joel Lwaga (Tanzania)
YOU ARE WORTHY
THEY THAT WAIT ft. Mercy Masika (Kenya)
IT IS GOD ft. Angel Bernard (Tanzania)
NO ONE ft. Steve Crown (Nigeria)
TESTIMONY REMIX ft. MOGmusic (Ghana)
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