Oct. 5, 2025 — Google said it is working to fix a problem affecting how some web pages are served in Search in certain locales after a data-center issue surfaced late this week. The company identified the issue on Saturday, Oct. 4, at 12:22 p.m. Pacific Time (7:22 p.m. GMT) and said engineers are working on a remedy, with the next status update due within 48 hours.
Google first flagged the disruption on Friday, Oct. 3, at 2:21 p.m. Pacific (9:21 p.m. GMT), noting the underlying data-center problem “may impact serving of some pages in some locales.” The incident itself began earlier that day at 1:00 p.m. Pacific (8:00 p.m. GMT).
The company lists the event as an incident affecting its “Serving” system on the Google Search Status Dashboard, the page it uses to disclose widespread issues or ranking updates that could affect many sites or users. The dashboard provides running updates, including scope, affected regions when known, and expected timing for the next communication. Site owners can also subscribe to the dashboard’s RSS feed for notifications.
Google’s documentation describes how the Search Relations and engineering teams detect, investigate and mitigate such incidents, and it explains the dashboard’s status labels, from normal availability to system disruption or outage. An incident is marked resolved only after changes are made that Google believes end the impact, though some residual effects can persist while sites are reprocessed.
For publishers and SEO teams, the company has not announced any specific workarounds beyond monitoring the dashboard for updates. The latest post indicates a fix is in progress following identification of the serving issue.
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