The artificial intelligence company said it will begin testing advertisements in the United States for free users and Go subscribers, aiming to reduce usage limits and expand access without requiring payment from more users. Premium tiers including Pro, Business, and Enterprise will remain advertisement-free.
ChatGPT Go, which first launched in India in August, 2025 before expanding to 171 countries, provides expanded messaging capabilities, image creation, file uploads, and memory features. The subscription tier is now available in the United States and all markets where ChatGPT operates.
OpenAI outlined five governing principles for its advertising implementation. The company pledged that advertisements will not influence ChatGPT's responses, which will remain optimized for user utility rather than commercial considerations. All advertisements will appear separately from answers and carry clear labeling.
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The company committed to maintaining conversation privacy, stating it will not share user dialogues with advertisers or sell user data. Users will retain control over data usage, with options to disable personalization and clear advertising-related data at any time.
OpenAI emphasized it will not optimize the platform to maximize time spent in ChatGPT, distinguishing its approach from traditional social media advertising models. The company stated its long-term focus remains on subscription and enterprise revenue, with advertising serving as one component of a diversified business model.
The announcement comes as OpenAI seeks to balance broader accessibility with sustainable revenue generation for its AI platform, which serves millions of users globally.
The company committed to maintaining conversation privacy, stating it will not share user dialogues with advertisers or sell user data. Users will retain control over data usage, with options to disable personalization and clear advertising-related data at any time.
OpenAI emphasized it will not optimize the platform to maximize time spent in ChatGPT, distinguishing its approach from traditional social media advertising models. The company stated its long-term focus remains on subscription and enterprise revenue, with advertising serving as one component of a diversified business model.
The announcement comes as OpenAI seeks to balance broader accessibility with sustainable revenue generation for its AI platform, which serves millions of users globally.
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