The advertisements appear at the bottom of ChatGPT responses when relevant sponsored products or services align with ongoing conversations. OpenAI has designed the ads to be clearly labeled as sponsored content and visually separated from the chatbot's organic answers.
The company emphasized that advertisements will not influence the responses ChatGPT provides to users. Ad selection relies on matching advertiser submissions with conversation topics, past chat histories, and previous ad interactions. For instance, users researching recipes may encounter ads for meal kits or grocery delivery services.
Premium subscription tiers, including Plus, Pro, Business, Enterprise, and Education, will remain ad-free. OpenAI has also implemented safeguards to prevent ads from appearing in accounts belonging to users under 18 years of age or during conversations involving sensitive topics such as health, mental health, or politics.
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Users maintain control over their advertising experience through several options: dismissing individual ads, providing feedback, understanding why specific ads appear, deleting ad data with a single action, and managing ad personalization settings at any time.
OpenAI stressed that advertisers receive only aggregated performance data, such as view counts and click rates, without access to user conversations, chat histories, memories, or personal details. The company stated it will never sell user data to advertisers.
Users maintain control over their advertising experience through several options: dismissing individual ads, providing feedback, understanding why specific ads appear, deleting ad data with a single action, and managing ad personalization settings at any time.
OpenAI stressed that advertisers receive only aggregated performance data, such as view counts and click rates, without access to user conversations, chat histories, memories, or personal details. The company stated it will never sell user data to advertisers.
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The testing phase represents an initial learning phase, with OpenAI prioritizing user feedback to ensure ads integrate naturally into the ChatGPT experience before any potential expansion. The company has framed the advertising initiative as supporting broader access to AI capabilities while maintaining user trust.
Businesses interested in advertising opportunities within ChatGPT can register their interest through the company's advertiser portal at openai.com/advertisers.
The testing phase represents an initial learning phase, with OpenAI prioritizing user feedback to ensure ads integrate naturally into the ChatGPT experience before any potential expansion. The company has framed the advertising initiative as supporting broader access to AI capabilities while maintaining user trust.
Businesses interested in advertising opportunities within ChatGPT can register their interest through the company's advertiser portal at openai.com/advertisers.
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