Google Adopts Brighter Gradient ‘G’ As Company-Wide Logo

Google’s previous logo (left) compared with its redesigned version (right). Image: Google

Google has refreshed its signature “G” icon with a brighter four-color gradient and will roll it out across products over the coming months, extending a version that first appeared in Google Search earlier this year, the company said in a blog post on Sept, 29.

The new mark, which keeps Google’s blue, red, yellow and green palette, is meant to “visually reflect” the company’s evolution in the AI era; the gradient design already showed up with the Gemini “spark” in June and is now becoming the default emblem for both the Google brand and the company.

Google began switching the icon in core apps in recent months, with sightings in the Google app on Android and iOS and updates to other interface elements, according to industry trackers. Wider adoption across properties such as Gmail, Drive, Meet and Calendar is expected during the phased rollout.

The change comes ten years after Google replaced a lowercase blue “g” with a four-color “G” as part of its 2015 rebrand that introduced a cleaner wordmark and a flexible visual system built for mobile and voice interfaces.

Design-wise, the shift is subtle, moving from distinct color segments to a continuous gradient, but it aligns the corporate symbol with Google’s recent product branding (including Gemini) and the broader trend of gradients in modern UI iconography. Google framed the update as a brand unifier rather than a product feature change.

Early coverage from tech outlets describes the move as Google’s first significant tweak to the “G” in a decade, noting the gradient version began appearing in May and will standardize across the ecosystem over time.

For everyday users, the update mostly affects how Google appears on home screens, login prompts and favicons; it doesn’t change functionality. For publishers and marketers, the company-wide switch means brand guidelines and asset kits that previously used the segmented “G” will need updating to maintain visual consistency in thumbnails, partner pages and press materials.