The company will automatically enable new ad triggers in publisher accounts on March 9, 2026, unless publishers opt out during a one-month review period that began February 9.
Vignette ads currently display when users navigate between pages. The expanded system will now trigger full-screen interstitial advertisements based on six additional user behaviors, including scrolling to the end of articles, periods of inactivity followed by engagement, and use of browser back buttons on Chrome, Edge, and Opera.
Three triggers were previously available but will now be consolidated under a new control setting. These include tab unhiding, clicking the browser navigation bar on desktop, and opening pages in new tabs. Three new triggers focus on article completion behavior, user inactivity patterns, and backward navigation.
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Google stated the changes aim to "unlock incremental revenue by identifying additional high-value impression opportunities." The company emphasized that existing frequency cap settings will continue to limit ad display rates.
Publishers can disable the feature through their AdSense account settings under "Overlay formats," though doing so will deactivate both new and existing vignette triggers. During the February review period, the new setting will appear enabled but will not affect actual ad delivery until automatic activation occurs.
Google stated the changes aim to "unlock incremental revenue by identifying additional high-value impression opportunities." The company emphasized that existing frequency cap settings will continue to limit ad display rates.
Publishers can disable the feature through their AdSense account settings under "Overlay formats," though doing so will deactivate both new and existing vignette triggers. During the February review period, the new setting will appear enabled but will not affect actual ad delivery until automatic activation occurs.
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The announcement arrives as digital publishers seek additional monetization methods amid ongoing challenges in online advertising markets. Vignette ads represent one format among several full-screen ad options available through Google's automated advertising platform.
The announcement arrives as digital publishers seek additional monetization methods amid ongoing challenges in online advertising markets. Vignette ads represent one format among several full-screen ad options available through Google's automated advertising platform.
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